Luna Studios Research
How much of the internet
can already answer?
An annual measurement of how far websites are from the way their visitors now behave — and how fast that changes. Free to use, fully disclosed.
Current edition
Edition 05 · August 2026 · United States
The Talking Web 2026
377,198 US business websites measured across all 50 states: 99.07 % cannot give a visitor an immediate answer. The Speaking Index stands at 0.05 — one answering website in 2,186.
Read the US report →
The Speaking Index
The series' metric: definition, measurement rules, all current values — updated annually. 2026 across all four countries: 0.06 out of 100.
The metric →
Theses & evidence
Five theses carry everything we say — each backed by our own measurement and independent sources, individually linkable.
The theses →
Open data
All aggregate values as CSV — 4 countries, 102 regions, 400+ industry values. Free to use with attribution.
The data →
The Reading Index
The series' second metric: the share of business websites that let AI systems read them. 2026: US 19.79 · Switzerland 14.24 · Austria 9.09 · Germany 8.01 — about three quarters of it generated automatically by platforms.
The metric →
The Answer Dividend
The model calculation: €21,600 – €110,000 per business per year lost wordlessly today — four scenarios, all assumptions disclosed, interactive calculator.
The model →
All editions
Country by country.
Then the comparison.
Every edition measures one market with an identical method, so the figures are directly comparable. The German-speaking editions are published in German.
05 · United States — The Talking Web 2026377,198 businesses · Speaking Index 0.05 · in English. Read → · PDF →
04 · DACH comparison442,488 businesses across three countries · Speaking Index 0.07 · in German. Read →
01 · Switzerland44,027 businesses · Speaking Index 0.12 — the highest measured · in German. Read →
02 · Germany347,577 businesses · Speaking Index 0.06 · finding: zero of 5,297 dental practices can answer · in German. Read →
03 · Austria50,884 businesses · Speaking Index 0.07 · finding: tourism, not language borders, drives multilingualism · in German. Read →
For editors
Citation explicitly welcome.
Every figure may be used freely with attribution: Luna Studios, lunastudios.ai/research. We provide raw aggregates, custom cuts and print-resolution charts on request: [email protected].
Published by Luna Studios — a company that teaches websites to answer. We believe stating that upfront, and building reports that hold up regardless, is what makes research worth citing.