Luna Studios Research · Open data
The data.
Open to everyone.
The aggregate values of "The Talking Web 2026" as CSV — free to use with attribution. For editors, researchers, analysts and your own analyses.
Downloads
Four files, every level.
Column headers are in German; the data dictionary below translates every field.
Data dictionary
What the fields mean.
| Column | Meaning |
|---|---|
| gemessen | Number of websites requested exactly once ("measured") |
| erreichbar | Websites that responded — the base of all percentages ("reachable") |
| sprech_index | Share of websites able to answer a visitor without human involvement, in percent (Speaking Index) |
| mit_chat_oder_assistenz_prozent | Share with any confirmed chat or assistant system — most only answer with a human behind them |
| kontaktformular_prozent | Share with a contact form in the delivered source code |
| telefon_anklickbar_prozent | Share with a tappable phone number (tel: link) |
| mehrsprachig_prozent | Share with a detectable second language version |
| branche_osm | Industry key of the data source (OpenStreetMap categorization, English) |
License and limits
Use it fairly.
Use: All files may be used, processed and republished freely — commercially too. We ask for the attribution "Luna Studios, lunastudios.ai/research". Underlying business locations © OpenStreetMap contributors (ODbL).
Limits: The data are aggregates — individual websites are never published. The population is businesses with their own website and an entry in open geodata; businesses without a website are missing. Systems injected by JavaScript after load are invisible — values are lower bounds. Full methodology in every edition.
For editors
Custom cuts — single industries, regions, comparisons — on request: [email protected]